This document outlines our brand positioning as well as everything you need to know about our visual identity (logo rules, color, typography, etc.)
Color Palette
Primary Colors
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Orange
C:0 M:47 Y:85 K:0 R:247 G:153 B:61 #F7993D PMS:158C
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Medium Blue
C:81 M:61 Y:1 K:0 R:65 G:105 B:177 #4169B1 PMS:660C
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Light Blue
C:78 M:30 Y:0 K:0 R:0 G:146 B:210 #0092D2 PMS:299C
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Green
C:53 M:0 Y:70 K:0 R:127 G:197 B:121 #7FC579 PMS:2255C
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Secondary Colors
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Black
C:0 M:0 Y:0 K:100 R:0 G:0 B:0 #000000
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White
C:0 M:0 Y:0 K:0 R:255 G:255 B:255 #FFFFFF
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Medium Grey
C:11 M:5 Y:0 K:51 R:111 G:119 B:125 #6F777D
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For questions related to these guidelines, please contact brand@citrustv.com.